GroundTruth Collective

Brad Justice is a leader in agricultural value chain sustainability with unique perspectives in ecosystems modeling, farmer data intellectual property, and associated technology solutions. Through his consulting work Brad helps businesses with complex, farm-based Scope 3 emissions  in the food, feed, fuel, and fiber segments develop ecosystem services strategies, align reporting and develop interventions.

Before founding Richards Lake Partners, Brad co-founded a series of technology companies including Soil Metrics, a global leader in soil carbon modeling, and Blue Prairie Brands, a manufacturer of value-added food and feed ingredients.

Agriculture is the largest managed biosystem on the planet. Our collective efforts ensure the land we use to produce food, and other resources can also deliver clean air, clean water and healthy soils today and into the future.

JJ Johnson specializes in ag value chain decarbonization, GHG accounting standards and guidance, and carbon markets. As a consultant, he supports ag value chain companies and sustainability teams with carbon strategy, GHG impact analysis, and regulatory engagement.

Prior to founding Carbon Impact Consulting, he gained invaluable first-hand experience at Indigo Ag, designing Scope 3 sustainable sourcing programs for some of the world’s largest CPGs, leading biofuels strategy and policy, and supporting development of the world’s first agricultural carbon crediting program to produce verified, registry-issued credits at scale.

Tom Lawler helps sustainability teams and Ag companies drive regenerative ag adoption through product data, education, and storytelling.

Using the FARM (Farmers Adoption of Regenerative Management) Index, Tom helps clients identify high-likelihood adoption areas, break down barriers, and develop context-driven agronomic strategies for greater impact.

Previously, he built Carbon College’s curriculum, agronomically validated synthetic baseline model output, and led the development of multiple agronomic tools for farmers and advisors.

Tom grew up on a 1,600 acre farm and continues to provide agronomic support on over 5,000 acres of Iowa farmland.

Kris Corbin is an accomplished executive and entrepreneur with over 28 years of experience across the Agrifood sector. His career uniquely blends entrepreneurial leadership in building and scaling businesses with strategic roles in established corporations managing market-leading brands. This dual perspective enables him to expertly identify and leverage emerging technologies that align with evolving consumer demands while driving sustained profitability.

Kris has spearheaded numerous sustainability-driven initiatives, including launching carbon-negative product lines and developing systems for measuring CO2 footprints in the Agrifood system. With a deep expertise in R&D, product commercialization, and manufacturing, he has successfully led the development and launch of innovative products while optimizing operational performance.

Kris is dedicated to empowering businesses to achieve sustainable growth, operational excellence, and market relevance by integrating cutting-edge solutions and aligning them with the long-term goals of the organization.